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What’s the story?

Soundtrack Your Brand was founded by me and Andreas Liffgarden in 2013. Both of us are music entrepreneurs and with Soundtrack Your Brand we set out to grow the global music market by re-shaping the business-to-business music space.

Our idea is simple: Apply frontline tech and know-how in order to change how digitally distributed music is used by brands and businesses on a global scale. With this as our starting point, we pursued a partnership with Spotify and the creation of two offers – Spotify for businesses and Spotify for enterprises.

At Soundtrack Your Brand, we are passionate about the music industry and the people that contribute to its progress. We love the heck out of music and the artists that create it. We pour our hearts and souls into our vision of growing the market and thereby supporting artists, so that they in turn will bring more killer music to both fans and brands.

Ola Sars
CEO & Founder


This is our band

We are a focused and committed company. All of us are part of building the products that amaze our customers, satisfies their needs and surpass their expectations. Every member of our team is a vital part of our product design process, and we consist of 27 passionate high performers working from Stockholm.

  • Andreas Liffgarden
    Andreas Liffgarden Founder & Chairman
  • Carl Almgren
    Carl Almgren Vice President Engineering
  • Christoffer Davidsson
    Christoffer Davidsson Frontend Developer
  • Cornelia Brantås
    Cornelia Brantås Partner Relations
  • Fredrik Enestad
    Fredrik Enestad Senior Full-Stack Developer
  • Fredrik Wärnsberg
    Fredrik Wärnsberg Developer
  • Gustav Arnetz
    Gustav Arnetz Senior Product Designer
  • Hanna Kulin
    Hanna Kulin Product Manager – Spotify Business
  • Henrik Rydgård
    Henrik Rydgård System Architect
  • Jay-Jay
    Jay-Jay Office Dog
  • Jimmy Wennlund
    Jimmy Wennlund Developer
  • Joel Broms Brosjö
    Joel Broms Brosjö Partner, Vice President Product & Brand
  • Magnus Westling
    Magnus Westling Senior iOS Developer
  • Marawan Abdelhady
    Marawan Abdelhady Test Lead
  • Martin Tägtström
    Martin Tägtström UX Designer
  • Niklas Alvarsson
    Niklas Alvarsson Identity Design
  • Nils Hermansson
    Nils Hermansson Developer
  • Ola Sars
    Ola Sars CEO & Founder
  • Oskar Boethius Lissheim
    Oskar Boethius Lissheim Lead Developer iOS
  • Patrik Axelsson
    Patrik Axelsson Product Manager – Spotify Enterprise
  • Petronella Turesson
    Petronella Turesson Growth & Community Manager
  • Petter Eek
    Petter Eek Frontend developer
  • Rami Nihlawi
    Rami Nihlawi Nordic Director
  • Richard Hernemyr
    Richard Hernemyr Vice President Operations & Finance
  • Rickard Lindroth
    Rickard Lindroth Software Simian
  • Samuel Kantala
    Samuel Kantala Visual Designer
  • Sanna Fransson
    Sanna Fransson Global Manager Customer Service
  • Sofia Fröman
    Sofia Fröman Developer
  • Stefan Kragh
    Stefan Kragh Music Manager
  • Sven Widén
    Sven Widén Developer