A quick introduction to scheduling
One thing you’re probably wondering about when trying to figure out what music to play in your business is scheduling. Do you have to? Good question.
And the answer? No, you don't. You never have to schedule your music, if you don’t want to. Simply picking and playing a soundtrack will cover all of your basic needs.
But if you want to fine-tune your customer experience based on daily and hourly needs, go ahead and explore the scheduling feature.
“Some businesses play upbeat music to the staff before the opening to get them in the right frame of mind”
Here are some things to consider as you get started:
First, think about if your business caters to different customer segments during different periods of the day. Is there any change in the type of person that visits your business, and would they expect to hear different types of music?
Another aspect you might consider is the overall timing – maybe you want to play certain types of music at specific times of the day? For instance, some businesses play upbeat music to the staff before the opening to get them in the right frame of mind, or they lower the tempo in the slow afternoons to make guests stay longer.
The scheduling feature lets you tailor the music to fit your business perfectly. By working with soundtracks with different energy levels or emotions, you can adapt the music throughout the day to meet your changing needs – for a whole week at a time.
Let's say you have a restaurant. You may want to start off with a relaxing and soothing breakfast atmosphere, but by the time happy hour begins maybe you want to pump it up to make guests eat a bit quicker and leave room for new patrons. Playing around with your scheduling and understanding the value of the right music at the right time is key, so make sure to experiment and find out what's right for your business.
A few tips to get your scheduling on-track
1. Make sure you have enough music to avoid repetition
You wouldn't want to bore your staff and customers. We recommend around 600 songs or 40 hours of music, which is covered by a soundtrack or two. This is a great start, but try around with more soundtracks once you feel comfortable with the initial ones.
2. Customize your sound by mixing different soundtracks in the same time slot
Playing hit songs all day long might drive your staff crazy and often, as several studies show, hurt your sales. In the schedule, you can avoid this by adding a more generic soundtrack two times to a time slot and a more hit focused soundtrack once to the same time slot. This way you will only hear a hit song every third song that’s playing.
Or maybe you are looking for a perfect mix of hip hop and rock. Just add a rock soundtrack and a hip hop soundtrack to the same time slot, and you'll get a little bit of both.
3. Keep the energy on the same level when mixing soundtracks
When you mix different soundtracks in the same time slot, it's a good idea to pick ones that have similar energy levels. That way you create a smoother and more enjoyable listening experience.
4. Use your schedule to plan ahead of time
Remember to adjust your schedule for temporary events and special days. As an example, you could add a couple of romantic playlists to your schedule a few days before Valentine's, so that you can rest assured the right music will be playing on the right day, meaning you can focus on your core business.
Just don't forget to replace them in your schedule once the day's over.