We use first and third party cookies in order to give you a better experience of our website. By continuing to browse or by clicking "Accept", you agree to the use and storage of cookies on your device. Learn more
person reading research



Popular blog posts we've written about music in business environments, case stories on clients that care deeply about how to use music to deliver distinctive messages and emotions to customers, the latest research on music and branding and how they relate, and a bunch of great videos.

Music Science.

The Impact of Music in Restaurants
A great soundtrack can enhance a restaurant experience, make guests stay longer and spend more. Do you think the music you hear in a restaurant matters?

Read report

What Does Your Brand Sound Like?
A new study from the Stockholm School of Economics shows that background music that fits the brand can boost store sales by over 30%. Do you know how your brand sounds?

Read report

The Influence of Music on Consumer Behaviour
Researchers have long known that music can influence consumers' experience and behavior. Here we provide an overview of previous research and summarize the results.

Read report