Popular blog posts we've written about music in business environments, case stories on clients that care deeply about how to use music to deliver distinctive messages and emotions to customers, the latest research on music and branding and how they relate, and a bunch of great videos.
What Does Your Brand Sound Like?
A new study from the Stockholm School of Economics shows that background music that fits the brand can boost store sales by over 30%. Do you know how your brand sounds?
The Influence of Music on Consumer Behaviour
Researchers have long known that music can influence consumers' experience and behavior. Here we provide an overview of previous research and summarize the results.