What's the soundtrack of a sale? Three tips to get the most out of your sale season
Every day is Black Friday. Almost. Retailers have more and more seasonal sales every year, and discounts pull bigger and bigger crowds. But customers lining up to the cash registers often have to suffer for a long time to buy those bargain sneakers. What can you—the store manager or business owner—do to make life a little easier for your customers? Trim your soundtracks!
Studies show that songs we recognize grab our attention and make time pass faster. So if you want to turn that long line into a somewhat more pleasant experience for your customers, play music that they recognize. If they happen to like the songs, it’s even better. Scientists have proven that time actually does pass quicker when you have fun. So, no matter what style of music you’re playing—mix it with some of the soundtracks that include the biggest hits to drive up recognition.
2. Follow the flow—go scheduling
A rule of thumb when creating a smooth musical environment: match the customer flows by scheduling your soundtrack. Low intensity music during slow hours and high intensity music during peak hours. When the tempo is higher we act quicker and make faster decisions. Sales are most definitely always peak hours, so don’t be afraid to raise both the energy and volume when your store gets crowded. You’ll clear the shelves AND the lines, and at the same time give your staff an energy boost. Speed up your business!
3. Keep the staff happy
Let your staff select the music and create personal soundtracks. Schedule those soundtracks before and after ordinary opening hours. This will keep up the working spirit during busy sales and still let you play music that fits your brand. Last but not least, explain the idea that drives the in-store music to your team. It’s crucial that the music reflects your brand, not your or anyone else’s personal taste.
If you don’t have the time to create your own soundtrack ahead of your big sale, don’t fret. Simply use one of our pre-made soundtracks, crafted by our skilled music curation team. Soundtracks like Denim Rock, Hits Of The 10s and Ultimate Summer will be great general soundtracks to help out with your sale & peak hours, thanks to their mainstream focus and high energy. Good luck with your sale!