Your must-have checklist for playing music in your business this Christmas
Christmas is soon upon us. Here’s a checklist from the Soundtrack music team that will help you play better music this Christmas.
1. Don’t start playing Christmas music too early
Even if you start decorating for Christmas right after Halloween, you might want to wait with the Christmas music. Christmas music sticks out if it’s played too early. And not in a good way.
2. Don’t stop playing Christmas music too soon
The days between Christmas and New Year’s is an excellent opportunity to extend the Christmas feeling to your customers.
3. Make every third song a Christmas song
It’s a good idea to have your customers hear at least one Christmas song during their visit to your business. Since a song is about three minutes long and since the typical store visit lasts about ten minutes, it’s enough if you make one out of three songs a Christmas song. That way you won’t drive your team nuts.
“Christmas music can be a blessing and a curse, depending on how you use it. While it gets peoples emotions going and can have a positive effect on shopping behavior, too much can have the opposite effect – especially among staff.”
— Magnus Rydén, VP Music at Soundtrack
4. Mix Christmas music into your chosen genre
If you usually play commercial pop music, play pop covers of favorite Christmas songs. If you typically play jazz, play Christmas-themed jazz songs. It’s that easy.
5. Try to find alternative versions of favorite Christmas songs
A lot of big stars have covered the most popular Christmas songs. Play those covers.
6. Involve the team
Inform the team about what kind of Christmas music you’ll play, at what times you’ll play it and why. This helps them feel included.
7. Play different music outside business hours
Schedule Christmas-free music before opening hours and after closing hours. Your team shouldn’t have to hear it more than necessary—so use these off-hours for different music.
8. Skip it altogether
Stand out by not playing any Christmas music at all. Be bold. If your shop’s located in a busy spot, refresh your customers and give them a break from all that Christmas music.
9. Unlike big chains and department stores, small business owners can be far more daring
Why not play rare versions of Christmas music to break out of the rut? Try 50's rock-n-roll and doo-wop versions of well-known Christmas songs, or why not reggae versions?
These tips will have you playing great music this Christmas. If you want an even easier way to play the right music, explore our ready-made Christmas soundtracks:
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