We use first and third party cookies in order to give you a better experience of our website. By continuing to browse or by clicking "Accept", you agree to the use and storage of cookies on your device. Learn more
How music affects customers like yours.
Download our free 40+ page ebook on how music affects customers just like yours.
The impact of music on customers in a retail store.
How the tempo and energy of music impacts customers.
What music says about our personality.
Science supports the idea that consumers prefer background music when they make a purchase.
– Sven-Olov Daunfeldt, Professor of Economics at HUI Research.
What’s in the report?
Researchers have long known that music can influence consumers' experience and behavior in commercial marketplaces. This report provides an overview of previous research and to summarize the results.
How can a commercial marketplace use music to influence customers to strengthen their brand and increases sales? This report reviews a number of previous studies and reveals several useful discoveries as well as many pitfalls.
Download your free copy
Download your free copy of the 40+ page report today.
Hey there, Viking!
It looks like you are from Sweden, Norway, or Finland. This product isn't available there, but Spotify Business is.