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“Science supports the idea that consumers prefer background music when they make a purchase.”
Sven-Olov Daunfeldt Professor of Economics HUI Research
What’s in the report?
Researchers have long known that music can influence consumers' experience and behavior in commercial marketplaces. This report provides an overview of previous research and to summarize the results.
How can a commercial marketplace use music to influence customers to strengthen their brand and increases sales? This report reviews a number of previous studies and reveals several useful discoveries as well as many pitfalls.