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The hidden
value of music


We shed light on one of the most overlooked value opportunities for music creators. Download the report and learn why streaming for business may soon be the next big thing for the music industry.



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$2,650,000,000

$2,65 Billion


With 21.3 million businesses using consumer services globally,
rights holders may forfeit a total of $2.65 billion annually

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“Lack of innovation has driven small businesses to choose consumer services, as they are far more accessible and easy-to-use than most business alternatives. We need a new generation of B2B streaming services, attractive to business owners, that make sure music makers get fair compensation.”



Andreas Liffgarden

Co-founder and Chairman of Soundtrack Your Brand, previously at Spotify

This study by Nielsen Music has been commissioned by Soundtrack Your Brand.

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Get the report

Download a summary of Nielsen Music’s research