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Research has shown that music can influence sales and customer decisions. This study takes the research one step further: it specifically examines music that expresses a brand's values and how music in restaurants affects sales.
9.1% is the difference in total sales when playing music that matched the brand compared with playing randomly selected popular songs.
Difference in sales by category
Customers are more likely to buy additional items if the restaurant plays music that fits the brand. Random popular music had the opposite effect.
Download the report below to learn more about how music can affect your business.
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Download a summary of the breakthrough academic study
A field study by HUI Research and Soundtrack Your Brand.