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With 21.3 million businesses using consumer services globally, rights holders may forfeit a total of $2.65 billion annually
“Lack of innovation has driven small businesses to choose consumer services, as they are far more accessible and easy-to-use than most business alternatives. We need a new generation of B2B streaming services, attractive to business owners, that make sure music makers get fair compensation.”
Co-founder and Chairman of Soundtrack Your Brand, previously at Spotify
This study by Nielsen Music has been commissioned by Soundtrack Your Brand.