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Our Story

Soundtrack Your Brand was founded by Andreas Liffgarden and me in 2013. Both of us are music entrepreneurs, and with Soundtrack Your Brand, we set out to grow the global music market by re-shaping the business-to-business music space.

Our idea is simple: Apply frontline tech and know-how to change how brands and businesses use digitally distributed music on a global scale. With this as our starting point, we pursued a partnership with Spotify.

At Soundtrack Your Brand, we're passionate about the music industry and the people that contribute to its progress. We love music and the artists that create it. We pour our hearts and souls into our vision of growing the market and thereby supporting artists so that they, in turn, will bring more killer music to both fans and brands.

Ola Sars
CEO & Founder

This is our band.

We're a focused and committed company. All of us are part of building the products that amaze our customers, satisfy their needs, and surpass their expectations. Every member of our team is a vital part of our product design process, and we consist of 80 passionate high performers working from Sweden, US & UK.

Alexander Heldt
Software Engineer

Alexandra Würtz
Global Manager Partnerships

Alf Tumble Borgman
Music Manager

Amanda Björkegren
Music Supervisor

Areti Goulati
Product Manager

Andreas Liffgarden
Founder & Chairman

Björn Idrén
Head of BI and Analytics

Brian Hirsh
Vice President, North America

Caitlin Sullivan
UX & User Research

Carl Almgren
CTO

Carl Lager
Online Activation Specialist

Carrie Dunning
Customer Success Team Lead

Carl-Johan Hedström
Director of Live Ops

Christoffer Davidsson
Software Engineer

Daniel Shearman
Head of Sales - UK

David Sernelius
Software Engineer

Christoffer Kindstedt
Deployment Specialist

Clare Nordenson
Financial Assistant

Cornelia Brantås
Head of Sales

Daniel Hilding
Product Manager

Daniel Reed
Paid Acquisition

David Romell
Director, Product Operations

Erik Midander
Software Engineer

Filip Moberg
Software Engineer

Fredrik Enestad
Software Engineer

Fredrik Norén
Director of Business Solutions

Fredrik Wärnsberg
Software Engineer

Gabriel Falkenberg
Team Lead

Gustav Arnetz
Senior Product Designer

Gustav Engström
Software Engineer

Hanna Ashby Öhman
Customer Retention Specialist

Hannah Meiton
Chief Growth Officer

Henrik Björkman
Social Media Marketing Specialist

Henrik Engdahl
Senior Product Designer

Henrik Jonhed
Software Engineer

Jasmine Moradi
Head of Research

Jenny Seth
Music Supervisor

Jens Hansegård
Content Director

Jeremy Rankin
Operations Manager, US

Jimmy Wennlund
Team Lead

Jody McKinley
Managing Director, North America

Joel Broms Brosjö
Founder & CXO

Johan Brodin
Software Engineer

Jonatan Menning
Account Executive, Partnerships

Johnny Rockett
Director of Sales

Jon Finger
Key Account Manager

Magnus Rydén
VP Music

Magnus Westling
Software Engineer

Marawan Abdelhady
Test Lead

Maria Göthlin Kantzel
CFO

Martin Tägtström
Product Manager

Matilda Karlsson
Legal Counsel

Meysam Majd
Partnership Relations

Niklas Alvarsson
Design Director

Ola Sars
CEO & Founder

Oskar Boethius Lissheim
Software Engineer

Oskar Uddenberg
Team Lead

Patrik Axelsson
VP Product

Paul Stuart
General Counsel

Petter Eek
Software Engineer

Pontus Lindholm
Key Account Manager

Rami Nihlawi
Nordic Director

Randy Schläger
Music Manager

Rebeca Rodriguez
Customer Success

Richard Hernemyr
COO

Rickard Lindroth
Software Engineer

Riva Davidowski
Customer Success

Sabina Täck
Customer Success Team Lead

Sanna Fransson
Director of Customer Success

Sara Gerdbo
Customer Success

Sara Sorino
Customer Success

Stefan Kragh
Music Manager

Sven Grundberg
VP of Corporate Communications

Sven Widén
Software Engineer

Teresa Garcia
Junior Researcher

Victor Hallberg
Software Engineer