Our Story

Soundtrack Your Brand was founded by Andreas Liffgarden and me in 2013. Both of us are music entrepreneurs, and with Soundtrack Your Brand, we set out to grow the global music market by re-shaping the business-to-business music space.

Our idea is simple: Apply frontline tech and know-how to change how brands and businesses use digitally distributed music on a global scale. With this as our starting point, we pursued a partnership with Spotify.

At Soundtrack Your Brand, we're passionate about the music industry and the people that contribute to its progress. We love music and the artists that create it. We pour our hearts and souls into our vision of growing the market and thereby supporting artists so that they, in turn, will bring more killer music to both fans and brands.

Ola Sars
CEO & Founder

This is our band.

We're a focused and committed company. All of us are part of building the products that amaze our customers, satisfy their needs, and surpass their expectations. Every member of our team is a vital part of our product design process, and we consist of 50 passionate high performers working from Stockholm.


Alf Tumble Borgman
Content Manager

Amanda Björkegren
Music Curator

Andreas Liffgarden
Founder & Chairman

Björn Idrén
Head of BI and Analytics

Brian Hirsh
Head of Sales, North America

Caitlin Sullivan
UX & User Research

Carl Almgren
Vice President Engineering

Christoffer Davidsson
Software Engineer

Clare Nordenson
Financial Assistant

Cornelia Brantås
Head of Sales

Daniel Hilding
Product Manager

Daniel Reed
Paid Acquisition

David Romell
Operations Manager

Erik Midander
Software Engineer

Filip Moberg
Software Engineer

Fredrik Enestad
Senior Full-Stack Developer

Fredrik Norén
Director of Business Solutions

Fredrik Wärnsberg
Software Engineer

Gabriel Falkenberg
Software Engineer

Gustav Arnetz
Senior Product Designer

Hanna Ashby Öhman
Activation & Retention Manager

Hannah Meiton
VP Growth

Henrik Engdahl
Senior Product Designer

Henrik Rydgård
System Architect

Jasmine Moradi
Research Lead

Jens Hansegård
Content Director

Jimmy Wennlund
Software Engineer

Jody McKinley
Managing Director, North America

Joel Broms Brosjö
Partner, Vice President Product & Brand

Magnus Rydén
Head of Content

Magnus Westling
Senior iOS Developer

Marawan Abdelhady
Test Lead

Martin Tägtström
UX Designer

Mathilda Granbacka
Sales Executive

Meysam Majd
Partnership Relations

Mikael Uusitalo
Growth

Niklas Alvarsson
Identity Design

Ola Sars
CEO & Founder

Oskar Boethius Lissheim
Lead iOS Developer

Patrik Axelsson
Director of Product Design

Paul Stuart
General Counsel

Petter Eek
Software Engineer

Rami Nihlawi
Nordic Director

Richard Hernemyr
Vice President Operations & Finance

Rickard Lindroth
Software Simian

Sabina Täck
Customer Support

Samuel Kantala
Product Designer

Sanna Fransson
Global Manager Customer Support

Sofia Fröman
Software Engineer

Stefan Kragh
Content Manager

Sven Grundberg
VP of Corporate Communications

Sven Widén
Software Engineer

Victor Hallberg
Software Engineer

Available in Sweden, Norway, and Finland.

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