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Our Story

Soundtrack Your Brand was founded by Andreas Liffgarden and me in 2013. Both of us are music entrepreneurs, and with Soundtrack Your Brand, we set out to grow the global music market by re-shaping the business-to-business music space.

Our idea is simple: Apply frontline tech and know-how to change how brands and businesses use digitally distributed music on a global scale. With this as our starting point, we pursued a partnership with Spotify.

At Soundtrack Your Brand, we're passionate about the music industry and the people that contribute to its progress. We love music and the artists that create it. We pour our hearts and souls into our vision of growing the market and thereby supporting artists so that they, in turn, will bring more killer music to both fans and brands.

Ola Sars
CEO & Founder

This is our band.

We're a focused and committed company. All of us are part of building the products that amaze our customers, satisfy their needs, and surpass their expectations. Every member of our team is a vital part of our product design process, and we consist of 60 passionate high performers working from Stockholm & Seattle.

Alf Tumble Borgman
Music Manager

Amanda Björkegren
Music Curator

Andreas Liffgarden
Founder & Chairman

Björn Idrén
Head of BI and Analytics

Brian Hirsh
Vice President, North America

Caitlin Sullivan
UX & User Research

Carl Almgren
VP Engineering

Carl-Johan Hedström
Director of Live Ops

Christoffer Davidsson
Software Engineer

Christoffer Kindstedt
Deployment Specialist

Clare Nordenson
Financial Assistant

Cornelia Brantås
Head of Sales

Daniel Hilding
Product Manager

Daniel Reed
Paid Acquisition

David Romell
Director, Product Operations

Erik Midander
Software Engineer

Filip Moberg
Software Engineer

Fredrik Enestad
Software Engineer

Fredrik Norén
Director of Business Solutions

Fredrik Wärnsberg
Software Engineer

Gabriel Falkenberg
Software Engineer

Gustav Arnetz
Senior Product Designer

Hanna Ashby Öhman
Activation & Retention Manager

Hannah Meiton
VP Growth

Henrik Engdahl
Senior Product Designer

Henrik Jonhed
Software Engineer

Jasmine Moradi
Head of Research

Jens Hansegård
Content Director

Jeremy Rankin
Operations Manager, US

Jimmy Wennlund
Software Engineer

Jody McKinley
Managing Director, North America

Joel Broms Brosjö
Founder, VP Product & Brand

Johnny Rockett
Director of Sales

Jon Finger
Key Account Manager

Magnus Rydén
Head of Music

Magnus Westling
Software Engineer

Marawan Abdelhady
Test Lead

Martin Tägtström
Product Manager

Meysam Majd
Partnership Relations

Niklas Alvarsson
Identity Design

Ola Sars
CEO & Founder

Oskar Boethius Lissheim
Software Engineer

Patrik Axelsson
Director of Product Design

Paul Stuart
General Counsel

Petter Eek
Software Engineer

Pontus Lindholm
Key Account Manager

Rami Nihlawi
Nordic Director

Rebeca Rodriguez
Customer Support

Richard Hernemyr
VP Operations & Finance

Rickard Lindroth
Software Engineer

Sabina Täck
Customer Support

Sanna Fransson
Global Manager Customer Support

Sara Gerdbo
Customer Support

Stefan Kragh
Music Manager

Sven Grundberg
VP of Corporate Communications

Sven Widén
Software Engineer

Victor Hallberg
Software Engineer