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impact of
music in

Great music can enhance a restaurant experience, make guests stay longer and spend more money.
Download the study below to find out how much music really matters.

Get the report


The biggest experiment ever.

Research has shown that music can influence sales and customer decisions. This study takes the research one step further: it specifically examines music that expresses a brand's values and how music in restaurants affects sales.

9.1% is the difference in total sales when playing music that matched the brand compared with playing randomly selected popular songs.

1.8 million
2,101 customer

Difference in sales by category.

Customers are more likely to buy additional items if the restaurant plays music that fits the brand. Random popular music had the opposite effect.

Download the report below to learn more about how music can affect your business.


Get the report.

Download a summary of the breakthrough academic study. Learn how playing music that has a good fit with a company’s brand increased customer well-being and hiked sales for a major restaurant chain.

A field study by HUI Research and Soundtrack Your Brand.