Press

We’ve been making waves since 2013. And we hope to keep at the forefront of today’s industry for a long time to come. Here you can find everything you need for press contacts, assets and Soundtrack facts, all free to use.

Quick facts

Press inquires

For press contacts, reach us at press@soundtrackyourbrand.com

Quick facts

Founded: 2013
CEO & Chairman: Ola Sars
Founders: Ola Sars, Andreas Liffgarden & Joel Brosjö
Employees: 90+

Board & Leadership

Ola Sars

CEO & Chairman Soundtrack Your Brand

Jeff Ransdell

Founding Partner Rokk3r Fuel ExO

Brendan Ives

VP and Head of Division X Telia

News & Press

Audio

The High Note of Unauthorized Music Use in Businesses: A Call for Compliance

Posted on 2024-02-01

Ola Sars

CEO Ola Sars features in Music Business Worldwide

Posted on 2024-02-01

Pro AV today

Ola joins Ben Thomas in Pro AV Today Ola to discuss "What Commercial Businesses and Venues Need to Know About Music Licensing"

Posted on 2024-01-16

soundtrack-charted-2023-social

Global Trends in How Businesses Streamed Music in 2023 Unveiled: Soundtrack Charted Year-In-Review

Posted on 2024-01-16

Exclusive: How background music can create recurring revenue

Exclusive: How background music can create recurring revenue

Posted on 2024-01-09

Modern Restaurant Mangement

2023 Reflections: The Year That Was in Restaurants - Ola Sars provides a unique perspective on the role of music in ambience and guest experience

Posted on 2023-12-20

Does Background Music in Stores Improve Sales During the Holidays

Does Background Music in Stores Improve Sales During the Holidays?

Posted on 2023-12-20

The 10 Biggest Retail Trends For 2024

The 10 Biggest Retail Trends For 2024

Posted on 2023-12-18

Leveraging Background Music to Enhance the Customer Experience and Boost Auto Sales

Leveraging Background Music to Enhance the Customer Experience and Boost Auto Sales

Posted on 2023-12-18

car dealership

Showrooms come alive with the sound of music

Posted on 2023-12-07

Grocery shopping mix

How in-store music increases grocery sales

Posted on 2023-12-07

Small Business trends

Predictions for Small Business Saturday (SBS) 2023 - How to Optimize Your Business

Posted on 2023-11-22

Soundtrack to women's economic influence: Driving the female dollar higher

Soundtrack to women's economic influence: Driving the female dollar higher

Posted on 2023-10-02

Improve patient experience with background music

Improve patient experience with background music

Posted on 2023-09-28

Listen up: Background music can improve the patient experience

Listen up: Background music can improve the patient experience

Posted on 2023-08-01

Restaurant Strategy Podcast - Talking music and menues with Soundtrack CEO, Ola Sars

Restaurant Strategy Podcast - Talking music and menues with Soundtrack CEO, Ola Sars

Posted on 2023-08-28

Music plays an important role in guest experience

Music plays an important role in guest experience

Posted on 2023-08-25

AI helps retailers translate brand experience into music

AI helps retailers translate brand experience into music

Posted on 2023-06-12

Ola Sars and Matt Pincus

SOUNDTRACK YOUR BRAND CLOSES $15M FUNDING ROUND LED BY MATT PINCUS’ MUSIC

Posted on 2023-06-14

The podcast The First 100 with Ola Sars at Soundtrack Your Brand

Ep. 64 - The First 100 with Ola Sars, the founder of Beats Music & Soundtrack your Brand

Posted on 2023-05-15

The music industry is constantly evolving, and Sars is looking forward to seeing what the future holds. He is also hopeful that AI will have a positive impact on the industry, enabling more efficient and effective ways of finding the right music for the right context.

Ola Sars: The Veteran Music Tech Entrepreneur Changing the Music Industry

Posted on 2023-05-03

U.S. consumers make upwards of 90 billion visits to businesses every year. During these visits, a staggering 79 percent notice the music that's being played. For this reason, many successful retailers use music to connect with their customers.

Build Customer Loyalty Through Music

Posted on 2023-04-27

Inflation Could Turn McDonald's Into A Serious Competitor Of Starbucks

Inflation Could Turn McDonald's Into A Serious Competitor Of Starbucks

Posted on 2023-04-11

Seventy-two percent of guests notice the music played in a hotel.

Strike a Chord: The Role Music Plays in the Guest Experience

Posted on 2023-04-13

Music Can Give the Restaurant Industry a Competitive Edge

Music Can Give the Restaurant Industry a Competitive Edge

Posted on 2023-03-16

Top Music Streamed by Businesses

PRESS RELEASE

Soundtrack Your Brand 2022 Year in Review Reveals Top Music Streamed by Businesses

Posted on 2023-01-11

christmas shopping

PRESS RELEASE

New holiday music guide released from Soundtrack Your Brand

Posted on 2022-11-22

ola sars visiting running restaurants podcast

Ola visits RunningRestaurants.com - The secrets to getting music right in restaurants & bars

Posted on 2022-05-12

ola sars visits the cafe hustle

Ola visits The Cafe Hustle podcast - Harmonizing music, creators, brands and their customers

Posted on 2022-05-04

Ola visits the Interstate of Music podcast

Ola visits the Interstate of Music podcast - Rights holders' opportunity to unlock value from B2B streaming services

Posted on 2022-02-15

IPO

Spotify-Backed streamer ‘Soundtrack Your Brand’ targets U.S. IPO

Posted on 2022-01-26

Lisa Farris appointed Chief Marketing Officer

Lisa Farris appointed Chief Marketing Officer at B2B music service Soundtrack Your Brand

Posted on 2022-01-25

Ipad showing music for business playlists

Over 200 million listeners: New SYB / MRC study discloses one of America's biggest music sources

Posted on 2021-10-13

The Hidden Value of Music

The Hidden Value of Music - Nielsen

Posted on 2021-11-24

Time to read - 5 minutes

ola sars visits business review

Ola visits Business Reporter - Curating the soundtrack to your business

Posted on 2021-10-13

Covid 19

Dealing with the unexpected: Five business lessons learned from the pandemic

Posted on 2021-09-09

Ola Sars

Soundtrack Your Brand founder, CEO & chairman, Ola Sars, named to Billboard's international Power Players 2021 list

Posted on 2021-04-27

Ola Sars

Stores are misusing background music and it’s costing the record industry billions

Posted on 2020-08-18

Ipad showing playlists top results

Catalog press release

Posted on 2018-04-16

Music playing in café

PRESS RELEASE

Funding press release

Press photos

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remote & now playing

remote & now playing

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Ola Sars - Founder, CEO & Chairman

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Ola Sars - Founder, CEO & Chairman

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Ola Sars - Founder, CEO & Chairman

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Ola Sars - Founder, CEO & Chairman

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Ola Sars - Founder, CEO & Chairman

Brand assets

Soundtrack Your Brand

Red logo

Soundtrack Your Brand

White logo

Soundtrack Your Brand

Black logo

Red logo & Company name (non-stacked)

White Logo + brand

White logo & Company name (non-stacked)